Restoring Trust and Security for an Online Retailer

The Challenge

An online retailer was struggling with frequent phishing attacks and email spoofing, which severely damaged their brand reputation and eroded customer trust.

  • High Incidence of Phishing Emails: Attackers frequently impersonated the company, leading to confusion and distrust among customers.
  • Low Customer Trust in Email Communications: Customers were wary of emails from the retailer, reducing engagement and impacting sales.
  • Brand Reputation at Risk: The constant phishing attacks were tarnishing the company’s image and credibility.


RealBytes stepped in to tackle these issues with a robust email authentication strategy:

  • SPF (Sender Policy Framework): Configured to specify which mail servers were permitted to send emails on behalf of the retailer’s domain.
  • DKIM (DomainKeys Identified Mail): Added digital signatures to outgoing emails to ensure the email content was not altered during transit.
  • DMARC (Domain-based Message Authentication, Reporting & Conformance): Adopted a policy to reject unauthenticated emails and provided detailed reports on authentication results.

The Outcome

  • Reduction in Phishing Attempts: Decreased by 80%, significantly lowering the number of fraudulent emails reaching customers.
  • Customer Trust: Improved significantly, reflected in higher engagement rates as customers regained confidence in the retailer’s email communications.
  • Brand Reputation: Enhanced due to the reduction in fraudulent emails, restoring the company’s credibility and standing in the market.

Through the implementation of these email authentication measures, RealBytes helped the online retailer restore trust with their customers and protect their brand reputation, leading to improved engagement and overall business success.

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